Problem Statement

Although influencer marketing campaigns are usually quite successful, it’s not easy to coordinate large numbers of creators for campaigns. Every client, agency, and influencer has their own unique way of working, steps, and needs. Additionally, there are legal issues related to payments, content licensing, and data privacy…

This is why most professionals don’t have the time or resources to run large campaigns, at least not consistently. Finding large numbers of suitable creators can be tricky, and synchronizing all that work is no easy task.

Our Solution

Lua is an end-to-end platform that covers all the needs of an influencer marketing campaign; from creating the brief and selecting profiles to managing posts and measuring results.

It all starts with generating a brief. Through an intuitive form, they can define their ideal creator type for the campaign, demographic data, number of followers, engagement, interests… Next, they define the type of compensation and finally the content they need to upload to their social networks.

The platform takes care of sending invitations to profiles that meet the campaign requirements, and these profiles send participation requests that brands can approve, reject, or counter-offer.

Once approved, the profiles will start uploading the required content to the platform, where brands can provide modification feedback or schedule publication dates.

As influencers publish their content on social media, a report with insights from the publications will be generated. This way, brands can monitor the success of their campaigns and use this experience to create increasingly successful campaigns.

Result

The result is a leading platform in the world of influencer marketing that has raised over one million US dollars in funding, won awards of international recognition, and currently has hundreds of clients and a database of over one million Instagram and TikTok users.

If you’d like to learn more details about Numu, you can get more information on their website.